Welcome to the first post in my Analyse Time Usage mini-series, part of the Looking-Glass Translations productivity programme!

As a business owner, your #1 problem is that ‘there isn’t enough time in the world’.

Of course, you know that’s not really the problem.

It’s easy to look at your to-do list and wonder how you’ll ever reach the bottom – and that’s while you do some fantastic creative project on the side, and keep yourself and your family straight.

This thought process is only compounded by your successful colleagues; how are they doing it all?!

The fact is, if they can do it, so can you, because we all have the same 168 hours in a week. The only difference between you and anybody else is how you use those 168 hours.


This is why you really want to understand how to use your time.

What’s that you say? You don’t?

You want to get to the good stuff and get things done, already?

I’m afraid that’s not how things work; you have to lay a good foundation before you can jump ahead – and don’t go thinking those amazing colleagues didn’t put in some seriously hard graft to get where they are.


It takes a lot of effort to look effortless.

And a lot of preparation, too. That’s why you need to understand how you use your time.

Trying to improve your time management is never going to work unless you know where you are right now, which will tell you what to do to get to where you want to be.


Allow me to explain.


If you understand how you use your time, you’ll know:

  • Your most productive time(s)
  • The time(s) you lose your momentum
  • The best time of day for certain activities (e.g. I proofread first thing in the morning)
  • How often you work ‘out of hours’ (whatever that might mean for you)
  • How fragmented your workday has become (more on why this is important later this month!)


But how are you going to work out where you are right now?

Good question! Time management is a huuuuge topic, so that’s what this months’ blog posts are all about – and maybe next month’s posts too.

I’ll break down what time is actually available to you, how to track your time, and to how to approach thinking about your time for maximum efficiency, all without feeling like a robot.


The result will provide the stepping stones towards truly excellent time management.

And that’s certainly not something to sniff at when your time is in such short supply.

My philosophy is work smarter, not harder, and hopefully this philosophy will also help you over the coming weeks!


Do you monitor how you use your time? How do you do it? And have you learned anything surprising? Share your story in the comments!


Want to become a time management ninja?

Earn your productivity nunchucks with these super-simple posts:


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